Veteran television director David Barrett makes his feature film debut with Fire with Fire. It’s the latest production from Cheetah Vision, the company founded by Curtis “50 Cent” Jackson. Say what you will about the quality of the films he produces, Jackson seems to be doing something right from a commercial standpoint. Cheetah Vision films are generally action thrillers (the illness-themed drama All Things Fall Apart being a notable exception) that include at least one big name star in a supporting role. Fire with Fire features none other than Bruce Willis, an unlikely Cheetah Vision semi-regular (he co-starred with Jackson in 2011’s Setup).
Josh Duhamel (William Lennox in all three Transformers films) stars as California-based firefighter Jeremy Coleman. Early on, Jeremy witnesses a double homicide in a convenience store and quickly becomes the target of the perpetrator, a white supremacist crime figure named Hagan (Vincent D’Onofrio). Despite having been arrested after Jeremy identifies him in a lineup, the police realize Hagan is planning to come after the fireman. They usher Jeremy into the witness protection program, relocating him to New Orleans. It’s there that Jeremy begins a torrid relationship with the Federal Marshall in charge of him, Talia (Rosario Dawson). As his new identity becomes compromised Jeremy is forced to take an unexpected course of action in order to get his life back and save the lives of those he loves.